Marketing Budgets
Facebook Advertising Adoption & Budgets, February 2013 [CHART]
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier.
Read MoreTech Political Contributions By Party, 2012 [CHART]
When it comes to direct donations to political candidates, the legacy technology vendors outpace their Internet peers.
Read MoreTech Lobbying Spend By Company, 2012 [CHART]
Facebook’s contributions are up 200% year-over-year – as they seek to carve out breathing room from federal regulators.
Read MoreCMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MorePercent Of Marketing Budgets SMBs Devote To Digital, Q4 2010 – Q3 2012 [CHART]
Small and medium-sized businesses devoted an average of 29% of their marketing budgets to digital media.
Read MorePercent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Read MoreChange In Social Media Ad Budgets In 2013 [CHART]
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
Read MoreMobile Marketing Budget Plans, February 2013 [CHART]
6 in 10 marketers said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%).
Read MoreGlobal Marketing Budgets, October 2011 – February 2013 [CHART]
Budget conditions continue to improve in February 2013.
Read More