Marketing Budgets
Percent Of Ad Budgets Allocated To Social Media Advertising, July 2013 [CHART]
While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.
Read MoreB2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
Read MoreChanges In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Read MoreChange In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
Read MoreAdvertisers' Spending Plans By Medium, September 2013 [CHART]
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
Read MoreContent Creation Marketing Budgets, August 2013 [CHART]
48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
Read MoreExpected Change To Mobile Ad Budget In The Next 2 Years, 2013 [CHART]
19% of US mobile marketers said they planned to up their mobile ad budgets by 50% or more in the next two years.
Read MoreB2B Marketers Perceptions Of ROI By Channel, September 2013 [CHART]
B2B marketers hold trade shows and events in high regard when it comes to their return on investment .
Read MoreImportance Of Proving Marketing ROI In Next Year, September 2013 [CHART]
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
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