Marketing Budgets
Local Media Ad Spending Forecast, 2012-2017 [CHART]
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.
Read MoreUS Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]
MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.
Read MoreUS Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]
eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.
Read MoreMultiscreen Campaign Budgets, 2013 & 2016 [TABLE]
Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.
Read MoreUS Telecom Industry Online Ad Spending, 2011-2017 [TABLE]
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
Read MoreComparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
Read MoreOnline Marketing Spending Increases In 2014 [CHART]
Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.
Read MoreChange In Video Marketing Budgets In 2013 [CHART]
70.5% of respondents expected their outlays for video to increase in 2013 over the previous year, while 14.6% indicated that budgets would remain static.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreWhere Social Media Budgets Come From, October 2013 [CHART]
Roughly 30% of respondents’ social media budgets are incremental, meaning that social has its own new and distinct budget.
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