Marketing Budgets
Online Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
40% of US SMBs planned to increase spending on their company websites this year.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreMobile Marketing Spending In Spain, 2008-2014 [CHART]
Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.
Read MoreGlobal Online Ad Spending Share, 2012-2018 [TABLE]
The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.
Read MoreGlobal Online Ad Spending, 2012-2018 [CHART]
Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year.
Read MoreOnline Marketing Growth's Effect On Marketing Responsibilities, April 2014 [CHART]
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth.
Read MoreOnline Ad Spending In Spain, 2011-2017 [CHART]
The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion.
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read MoreSmall Business Marketing Focus On Existing Customers, April 2014 [TABLE]
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Read MoreMost Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
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