Marketing Budgets
Global Marketing Budget Sentiment, 2012-2014 [CHART]
Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MorePurchase Intent Of Online Video Ads Viewers, July 2014 [CHART]
The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Read MoreInbound Marketing Priorities & Challenges, September 2014 [TABLE]
A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreGlobal Business Investment Plans, August 2014 [CHART]
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Read MoreGlobal Market Research Spending In 2013 [TABLE]
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
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