Marketing Automation
Marketing Automation Strategic Objectives, February 2015 [CHART]
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Read MorePercent Of B2B Sales/Marketing That Have Been Automated, December 2014 [CHART]
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Read MoreGlobal Marketing Automation Software Revenues, 2014 & 2019 [CHART]
Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.
Read MoreMost Valuable Marketing Automation Features, February 2015 [CHART]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read MorePublishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
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