Magazine Advertising
Change In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
Read MoreAdvertisers' Spending Plans By Medium, September 2013 [CHART]
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreUS Ad Spending Growth By Media [CHART]
For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier.
Read MoreChanges In Ad Spending By Medium [CHART]
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion.
Read MoreUS Total Ad Spending By Media, 2011-2017 [TABLE]
eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.
Read MoreGlobal Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Read MoreUS Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
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