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Magazine Advertising

Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Baby Boomers' Purchase Influences, 2014 vs 2015 [CHART]

Baby Boomers are projected to soon account for 70% of disposable income.

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How Consumers Find Out About New Products, July 2015 [CHART]

Consumers’ top purchase influencers are also their top sources of new product awareness.

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Most Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]

Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.

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Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

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Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

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US Magazine Ad Spending By Segment, 2013-2018 [TABLE]

US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.

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Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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