Location-Based Services
Most Popular Networks For Social Media Advertising, July 2013 [CHART]
Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreDemographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MorePopular Mobile Phone Activities, May 2013 [CHART]
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
Read MoreTop Features Of Restaurant Mobile Apps, April 2013 [TABLE]
Menus topped the list as the most common feature available on restaurant apps.
Read MoreRestaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
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