Location-Based Services
Mobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile.
Read MoreFORECAST: Google Glass Sales, 2014-2018 [CHART]
BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.
Read MoreSocial Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreSocial Sites Used By B2B Marketers To Distribute Content [CHART]
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreClick-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
Read MoreSocial Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]
Facebook was the most popular platform this year, used by 89% of B2C marketers.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreNetworks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
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