Location-Based Services
Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read MoreInc. 500's Social Media Use, 2012 vs 2013 [CHART]
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.
Read MoreMost Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
Read MoreNetworks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Read MoreConsumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]
Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.
Read MoreSMBs' Most Popular Mobile Social Apps, January 2014 [CHART]
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
Read MoreTypes Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
Read MoreHow Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
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