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Location-Based Services

Why Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]

Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.

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Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]

90% of US agency planners’ media plans that included DPB had been approved in 2014.

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Important Features For Meeting Apps, October 2014 [CHART]

The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.

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How To Use Social Media For Events [INFOGRAPHIC]

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

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How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

58% of Americans said that advertisers would have more personal consumer data in a decade.

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Americans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]

The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.

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Mobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]

Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.

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Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

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Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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