Location-Based Services
Non-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MorePreferred Online Channels Of Luxury Marketers, October 2012 [CHART]
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.
Read MoreMarketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreTop iPhone Apps Of 2012 [CHART]
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
Read MoreHow Arts Organizations Use Their Website [CHART]
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
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