Local Internet Marketing
Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreMobile Voice Search Activities By Age Group, September 2014 [CHART]
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.
Read MoreWhere People Use Virtual Personal Assistants, June 2014 [CHART]
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreOffers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]
Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.
Read MoreAmericans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Read MoreMobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.
Read MoreMost Helpful Information In Search Results, October 2014 [CHART]
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.
Read MoreConsumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Read MorePerceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
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