Local Internet Marketing
Online Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]
Positive online customer reviews appear to be having a bigger effect than in the past.
Read MoreTop 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]
African-Americans are increasingly affluent, educated and diverse.
Read MoreRetail Marketers Top Business Challenges, September 2015 [CHART]
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Read MoreEffect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreEssential Data To Create Effective Visual Content, April 2015 [CHART]
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read MoreNews Topics Consumed Via Twitter vs Facebook [CHART]
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Read MoreHow Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read More