Local Internet Marketing
Driving & Smart Phone Use, June 2012 [CHART]
Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.
Read MoreWhere Smart Phone Owners Access The Internet, Q3 2012 [CHART]
A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.
Read MoreSuper Bowl Allegiance: 49ers vs. Ravens Fans By US County [MAP]
This map illustrates where those football fan allegiances on Facebook lie during the Super Bowl by US county.
Read MoreNFL Fan Allegiance During The Playoffs [MAP]
This map illustrates where those NFL fans’ team allegiances lie during the playoff season by US county.
Read MoreNFL Fans By County [MAP]
More than one in 10 Americans have declared allegiance to one NFL team or another on Facebook. This map via io9 illustrates where they are by US county.
Read MoreCPG Coupon Distribution, 2008-2012 [CHART]
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.
Read MoreConsumer Attitudes Toward Purchasing New Products, January 2013 [CHART]
1 in 2 consumers from around the world are generally willing to switch to new brands.
Read MoreLocal Ad Sales Forecast For 2013 [CHART]
89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.
Read MoreMobile Shopper Activities By Device Type, January 2013 [CHART]
Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read More