Local Internet Marketing
Top Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Read MoreLocal Mobile Ad Spending By Format, 2012-2017 [CHART]
Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).
Read MoreMobile Local Ad Spending, 2012-2017 [CHART]
Increasing smart phone penetration and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017.
Read MoreGoogle Universal Search Results By Content Type, 2012 [CHART]
A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.
Read MoreGoogle's Universal Search [INFOGRAPHIC]
This infographic from Search Metrics illustrates their study of Google’s Universal Search results.
Read MoreLocal Business Searches Resulting In Purchase By Device, March 2013 [CHART]
Almost 86 million people use their mobile phones to seek local business information in the US.
Read MoreAmerican Local Online & Traditional Ad Spending, 2012-2017 [CHART]
By 2016, more than one in every four local ad dollars will be spent on digital media.
Read MoreLocal Advertising & Promotions Spending, 2005-2013 [CHART]
Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.
Read MoreUS Local Digital Ad Spending, 2003-2013 [CHART]
Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.
Read MoreAmerican Local Radio Digital Ad Spending, 2003-2013 [CHART]
US local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011.
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