Local Internet Marketing
Shopping Apps People Download, April 2013 [CHART]
Just more than one-third of respondents said they had downloaded an app specific to a particular store.
Read MoreDigital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
Read MoreAverage Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]
Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
Read MoreUS Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
Read MoreMobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Read MoreAmerican New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]
Multiple-brand consumers were twice as likely to read consumer reviews on those sites.
Read MoreMobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
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