Local Internet Marketing
How Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MoreMobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.
Read MoreLocal vs National Mobile Ad Spending Forecast, 2012-2017 [CHART]
Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Read MoreLocal Media Ad Spending Forecast, 2012-2017 [CHART]
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.
Read MoreOnline Activities Of US Teens, 2012 & 2013 [TABLE]
Fully 87% of American teens said they had sent or received a text message.
Read MoreHow Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Read MoreSMBs' Use Of Online Marketing Channels, November 2013 [CHART]
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
Read MoreFORECAST: Google Glass Sales, 2014-2018 [CHART]
BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
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