Local Internet Marketing
Devices US Hispanics Use For Daily Local Shopping, Q3 2013 [CHART]
Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read MoreHispanics' Use Of Mobile For Local Shopping, February 2014 [CHART]
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors.
Read MoreDaily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Read MoreImportance Of National vs Local Online Tactics, December 2013 [CHART]
While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreMost Important Information On Local Biz Websites, February 2014 [CHART]
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.
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