Lead Generation
Best Day To Call For Best Contact & Qualification Ratios [CHART]
Wednesdays and Thursdays are the best days to call to make contact with a lead.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
Read MoreContent Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreBest Days To Reach IT Executives, July 2014 [CHART]
It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.
Read MoreTop Objectives For Marketing Automation, July 2014 [CHART]
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreTop Benefits Of Marketing Automation Tools, May 2014 [CHART]
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
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