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Lead Generation

Best Day To Call For Best Contact & Qualification Ratios [CHART]

Wednesdays and Thursdays are the best days to call to make contact with a lead.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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Content Marketing Metrics, Leaders & Followers [TABLE]

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.

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Top Content Marketing Objectives For B2B & B2C, August 2014 [CHART]

B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.

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Best Days To Reach IT Executives, July 2014 [CHART]

It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.

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Top Objectives For Marketing Automation, July 2014 [CHART]

The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).

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Top Mobile Marketing Objectives, June 2014 [CHART]

The most important objective for mobile marketing is to improve customer engagement.

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Top Benefits Of Marketing Automation Tools, May 2014 [CHART]

About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.

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Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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Multichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]

Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.

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