Lead Generation
Improving B2B Vendor Content [CHART]
73% of B2B buyers say they have less time to devote to reading and research. So how can vendors make content more valuable when time is limited?
Read MoreHow To Use Infographics For Lead Generation [INFOGRAPHIC]
This infographic from Spiralyitics illustrates how to use infographics to generate leads for your business.
Read MoreTop B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MoreB2B Content By Buying Stage [CHART]
Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.
Read MoreB2B Lead Generation Challenges [CHART]
Almost 6 in 10 respondents said this is a challenge for them in generating new leads, on par with last year’s results, when it was also their top lead generation challenge.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
Read MoreMarketing Budget Allocations [INFOGRAPHIC]
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Read MoreSales' Top Source Of Leads [CHART]
Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. While salespeople surveyed for the report in the aggregate saw the sales organization as the top source of leads, that wasn’t true for all respondents.
Read MoreTop Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
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