Lead Generation
B2B Marketers' Activities, September 2012 [CHART]
B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation.
Read MoreWebinars [INFOGRAPHIC]
This infographic by ClickMeeting sheds some light on how webinars are used.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreB2B & B2C Social Media Leads & Sales By Channel [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
Read MoreSearch Retargeting Goals [CHART]
Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.
Read MoreLead Generating Digital Channels [CHART]
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Read MoreSocial Media Revenue Opportunities [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities.
Read MoreEffective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
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