Lead Generation Archives - Page 16 of 21

Top Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]

Online ad revenues grew by 15% year-over-year in 2012.

Impact Of Data On Marketers' Operations, Q1 2013 [TABLE]

52% of marketers said data had a positive impact on identifying new business leads.

Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

SMB B2B Website Lead Sources, 2012 [CHART]

Despite accounting for just 1.9% of overall site traffic, social accounted for 4.8% of all B2B SMB leads—a relatively small number, but not insubstantial.

Social Media Sites For SMB B2B Lead Generation, 2012 [CHART]

Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads.

Factors Contributing To Inbound Marketing Success, February 2013 [CHART]

HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.

Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.

Website Phone Call Conversion Rates By Industry, February 2013 [CHART]

Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.

B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.