Lead Generation Archives - Page 15 of 21

SMB Online Marketing Tactics, March 2013 [TABLE]

The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).

Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

Agency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]

Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.

Conversion Rates Of Duplicate Leads, June 2013 [CHART]

Leads360 found that those leads flagged as duplicates converted at a rate 167% higher than the average.

Benefits Of Social Media Marketing To SMBs, January 2013 [CHART]

The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.

Top Social Media Marketing Benefits, May 2013 [CHART]

The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).

Channel Effectiveness For Generating Sales Leads, April 2013 [CHART]

Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).

Of Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]

25% of marketers surveyed indicate that their team employs a growth hacker.

Lead Generation & Conversions By Channel, April 2013 [CHART]

27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).

Top B2B Online Marketing Challenges, 2012 & 2013 [CHART]

BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.