Lead Generation
Marketers Use Of Video, 2012 vs 2013 [CHART]
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreBuyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.
Read MoreLead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]
The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreB2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreOnline Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]
Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.
Read MoreMost Valuable Data Elements For Lead Generation, May 2013 [TABLE]
The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.
Read More