Lead Generation
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreWhy B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreHigh-Converting Lead Magnet Content
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read MoreElements Of A Successful Cold Email [INFOGRAPHIC]
This infographic by SEO Reseller breaks down the anatomy of a successful cold email into four essential elements.
Read MoreLead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
Read MoreUsing Content For Customer Engagement
Marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies.
Read MorePersonalization Goals & Challenges [CHART]
Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn’t make it easy: research from Ascend2 reveals that improving the customer experience (CX) is also one of the most critical challenges to the success of a data-driven personalization strategy.
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