Latinx Archives - Page 5 of 20

American's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]

54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.

Radio's Reach Among Hispanics & African Americans, March 2015 [CHART]

More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.

Minority Share Of US Population By Age Group [CHART]

Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.

Internet Adoption By Demographic, 2000-2015 [TABLE]

The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.

Most Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]

Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.

American Social Network Adoption By Race/Ethnicity, 2013-2019 [TABLE]

While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.

App Use By Ethnicity, Q4 2014 [CHART]

African-Americans use more apps on average than any other race or ethnicity.

Top 500 Advertisers' Hispanic Media Spending, 2010-2014 [CHART]

The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.

Teen Access To Consumer Electronic Devices, April 2015 [TABLE]

Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.

Demographics Of Online Daters, October 2014 [TABLE]

The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.