Latinx
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreDiversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreLatinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MoreUS Population Growth By Race Or Ethnicity
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.
Read MoreEconomic Effects Of COVID-19 By Race Or Ethnicity
One-in-four adults have had trouble paying their bills since the coronavirus outbreak started and a third have dipped into savings or retirement accounts to make ends meet.
Read MoreNonprofit Newsrooms Are Overwhelmingly White
More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks.
Read MoreFor-Fee Podcast Listeners
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.
Read MoreDemographics Of Coronavirus Impact On Small Businesses
From February to April this year, the US saw the number of Black, Latinx and Asian small-business owners decline 41%, 32% and 26%, respectively, according to a recent report from the National Bureau of Economic Research, citing US Census Bureau data.
Read MoreDiversity In Ads: Effect On Purchase Decisions
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.
Read MoreQuiby Prospects Demographics
Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.
Read More