Landing Page Optimization
Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
Read MoreHow To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]
This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.
Read MoreTop Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreOnline Retailers' Top Testing Tactics, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreForm Conversion Rates By Type, June 2014 [CHART]
The average conversion rate for forms in the US is 7%.
Read MoreConversion Rates With Forms Using A "Submit" Button [CHART]
Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreHow Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
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