International
Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]
US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreGlobal Marketing Budgets, October 2011 – January 2013 [CHART]
Marketers around the world report a positive outlook regarding their budgets this month.
Read MoreQR Code Use By Country, January 2013 [CHART]
19% of American consumers have used a QR code.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreGlobal Facebook Ad Revenues By Segment, 2012-2018 [CHART]
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Read MoreGlobal Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreGlobal Ad Spending Growth, 2011 vs 2012 [CHART]
Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year.
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