International
Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]
Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.
Read MoreWhere People Consume Text & Video Content, March 2013 [CHART]
Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.
Read MoreNews Consumption Time By Device, March 2013 [CHART]
TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.
Read MoreTwitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
Read MoreSocial TV Activity By Country, March 2013 [CHART]
Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.
Read MoreGlobal Marketing Budgets, October 2011 – March 2013 [CHART]
The budget index remained strongest in the Americas, though it was relatively unchanged from the prior month, at 55.4.
Read MoreIncrease In Online & Offline Marketing Budgets, 2012 & 2013 [TABLE]
In total, more than half of client-side marketers said they would increase their marketing budgets in 2013.
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
Read MoreHow People Watch Video On Smart Phones By Country, 2012 [TABLE]
In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.
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