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International

Social Media Sites Used For Travel Research, January 2013 [CHART]

ia Writer

40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.

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Changes In Retargeting Budgets By Tactic, February 2013 [CHART]

The greatest percentage of media buyers (60%) expected to up their FBX investment.

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Global Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]

Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.

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Importance Of Global Search Marketing, April 2013 [CHART]

6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.

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Luxury Marketers Who Will Increase Online Spending In 2013 [CHART]

85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.

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Global Online Luxury Goods Revenues, 2009-2012 [CHART]

The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.

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Global Luxury Goods Revenues, 2009-2012 [CHART]

Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.

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Global Media Ad Spending Share By Region, 2011-2017 [TABLE]

Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.

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Global Media Ad Spending By Region, 2011-2017 [TABLE]

Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.

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Global Ad Spending By Medium, 2012 vs 2015 [CHART]

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.

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