International
Why People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreHow B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
Read MoreGlobal Ad Spend Growth In Q1 2013 [CHART]
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
Read MoreGlobal Marketing Budgets, October 2011 – June 2013 [CHART]
Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreBiggest Business Risks In 2013 According To Global Execs [CHART]
Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreGlobal Search Engine Market Share, Q2 2013 [CHART]
Chinese search engine Baidu’s share of global paid search clicks continues to grow.
Read MoreShopping Research By Region, July 2013 [CHART]
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Read MoreGlobal Smart Device Users By OS & Form Factor, February 2013 [CHART]
Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.
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