International
Global eCPM Averages, Q1-Q3 2013 [CHART]
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.
Read MoreGlobal Connected TV Penetration Forecast, 2010-2018 [CHART]
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreGlobal Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]
Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.
Read MoreGlobal Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreGlobal Ad Spend Growth By Medium, H1 2013 [CHART]
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).
Read MoreGlobal Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]
62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.
Read MoreTop 10 Countries By Digital Natives Penetration, October 2013 [TABLE]
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
Read More10 Most-Loved Brands, October 2013 [CHART]
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
Read MoreUK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
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