International
Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.
Read MoreSales Channel Integration In The UK, 2011-2013 [TABLE]
In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.
Read MoreMobile Commerce In Select European Countries, February 2014 [CHART]
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
Read MoreSales Channels Used By UK Retailers, 2011-2013 [TABLE]
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Read MoreUK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Read MoreTop Purchase Influences Among UK Students, 2013 [CHART]
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreTop Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
Read MoreBarriers To European Marketers Benefiting From Big Data, January 2014 [CHART]
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
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