Instant Messaging
Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Read MoreMobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreFastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreItalian Multitainment Activities, November 2013 [CHART]
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
Read MoreAmericans' Time Spent On Mobile Internet By Category, Q1 2014 [TABLE]
When it comes to time spent using the mobile internet, apps continue to grab an overwhelming majority of US consumers’ time.
Read MoreCollege Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]
77% of college students use Snapchat every day.
Read MoreTop Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]
Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.
Read MoreIM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
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