Immersive Marketing
Latinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MorePandemic Increases Consumer Time With VR
With access to real-world destinations limited during the COVID-19 pandemic, consumers are spending more time escaping into virtual reality.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MoreGlobal AR/VR Device Shipments, 2017-2023 [CHART]
In 2017, there were ten million virtual reality devices shipped worldwide, according to CCS Insight. By 2023, that number is expected to reach 69 million virtual reality device shipments.
Read MoreTop Seach Trends Marketers Are Watching For The Next Year [CHART]
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreStrategic Importance Of Mixed Reality [CHART]
Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don’t think it’s important.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
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