Household Income
Millennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreUSA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreNew Product First Adopters By Demographic, January 2014 [TABLE]
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.
Read MoreLikelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreStates With The Most & Fewest Millionaire Households Per Capita In 2013 [CHART]
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets.
Read MoreDemographics Of Major Social Networks, January 2014 [TABLE]
The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,
Read MoreHispanic Parents' Mobile Access By Income, December 2013 [CHART]
Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet.
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