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Household Income

Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Facebook Demographics, 2013 vs 2014 [TABLE]

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.

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Daily Deal User Demographics, October 2014 [CHART]

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

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Demographics Of Virtual Personal Assistant Users, June 2014 [CHART]

56% of US adult smart phone users have used a virtual personal assistant.

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10 Countries With The Most Millionaire Households, 2013 [CHART]

With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.

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Demographics Of American Pinterest Users, March 2014 [TABLE]

The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.

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Affluents Expected Spending Changes, March 2014 [TABLE]

US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.

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Major Purchases Planned By US Affluents, March 2014 [TABLE]

Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.

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Online Video Viewer Demographic, May 2014 [TABLE]

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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