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Why Consumers Flag Promo Emails As Spam [CHART]

Chart: Why Consumers Flag Promo Emails as Spam

57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.

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Why Consumers Unsubscribe From Promo Emails [CHART]

Chart: Why Consumers Unsubscribe from Promo Emails

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.

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Demographics Of US Book Readers [CHART]

Chart: Demographics of Book Readers

The percentage of American adults who read books has remained relatively unchanged in the past few years.

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88% Of Americans Say Fake News Causes Confusion [CHART]

Chart - Fake News Confusing Americans

64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.

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Demographics of Messaging App Users

Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

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Demographics Of Pinterest Users

Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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Demographics Of LinkedIn Users

Table: Demographics of LinkedIn Users

The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.

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Demographics Of Twitter Users

Table: Demographics of Twitter Users

Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).

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Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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Demographics Of Facebook Users [TABLE]

Table: Demographics of Facebook Users

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

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