GI Generation
Cell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreSocializing With Friends Online & Off by Select Demographics [CHART]
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Read MoreDemographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Read MoreAmericans' Attitudes Toward Dual Incomes By Various Demographics [CHART]
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.
Read MoreAmerican Sports Site Visitors By Generation [CHART]
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
Read MoreAmerican Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
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