Silent Generation
reddit User Demographics, May 2013 [TABLE]
Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.
Read Morereddit Users By Age & Gender, May 2013 [CHART]
Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
Read MoreUS Video Gamers By Demographic, 2013 [CHART]
Women made up 45% of the gaming audience, and 68% of gamers were over the age of 18.
Read MoreTraditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]
Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
Read MoreAmerican Tablet Adoption Rates By Demographic, May 2013 [CHART]
Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.
Read MoreDemographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
Read MoreDemographics Of Auto Website Visitors, June 2012 [CHART]
The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.
Read MoreSmart Phone Ownership By Income & Age, June 2013 [CHART]
61% of American cell phone owners can be classified as smart phone owners.
Read MoreDemographics Of US Android & iPhone Owners, May 2013 [TABLE]
Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.
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