Generations Archives - Page 90 of 120

QR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]

57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.

Online Activities Of Americans By Generation, December 2012 [TABLE]

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

Gen Xers' Generational Identification, April 2013 [CHART]

Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.

Millennials & Data Sharing, April 2013 [CHART]

Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits.

Americans Liking & Sharing Online Content By Demographic [CHART]

44% of Americans say they share or like online content that others have posted on social media and other online sites.

Beyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]

This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.

Binge TV Viewing Behavior By Demographic, February 2013 [TABLE]

62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”

How People Watch Time-Shifted TV By Demographic, February 2013 [TABLE]

Nearly eight out of 10 US adult internet users watched TV on their own schedule.

When Millennials First Grab Their Phones In The Morning, March 2013 [CHART]

Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.

Profile Of Global Digital Elite, April 2013 [TABLE]

These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.