Generations Archives - Page 84 of 120

College Student Spending, 2009-2013 [CHART]

After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.

Demographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]

Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.

US Video Gamers By Demographic, 2013 [CHART]

Women made up 45% of the gaming audience, and 68% of gamers were over the age of 18.

Traditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]

Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.

American Tablet Adoption Rates By Demographic, May 2013 [CHART]

Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.

Demographics Of Social Media Users By Network, October 2012 [TABLE]

Mobile will be the dominant platform to reach US millennials for the foreseeable future.

Demographics Of Auto Website Visitors, June 2012 [CHART]

The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.

American New-Vehicle Registrations By Generation, 2001-2012 [CHART]

In 2001, 18- to 34-year-olds registered 24% of all new vehicles in the US; by 2012, that figure had dropped to 13%.

Share Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]

The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.

Smart Phone Ownership By Income & Age, June 2013 [CHART]

61% of American cell phone owners can be classified as smart phone owners.