Generations
Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]
Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.
Read MoreWeekly Media Consumption By Generation, July 2041 [CHART]
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.
Read MoreWorld Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
Read MoreUS Kids Who Use Social Sites At School, April 2014 [CHART]
Nearly three-quarters of US students between the ages of 16 and 18 accessed their social media accounts while at school.
Read MoreSocial Sites Used By 2014 US High School Grads By Frequency [CHART]
87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreDemographics Of Fantasy Sports Players, May 2014 [CHART]
14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.
Read MoreDemographics Of Denmark Smart Phone Onwers, May 2014 [CHART]
32% of Denmarkians were already using a smartphone to watch TV content.
Read MoreAnnual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
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