Generations
Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Read MorePositive Brand Mentions By Select Demographics, H1 2014 [TABLE]
Google tops the buzz rankings for the first half of this year among US Millennials.
Read MoreConsumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreDigital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smart phone users are aware of digital wallets, only about one-third have used one.
Read MoreMobile Video App Use By Age Group, July 2014 [CHART]
Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.
Read MoreConsumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreAttitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
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