Generations
American Smart Phone Penetration Rate By Age, Q2 2014 [CHART]
Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreTop Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCollege Students' Daily Use Of Social Networks By Site, July 2014 [CHART]
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreStreaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Read MoreAmericans' Charitable Donations By Generation, August 2014 [CHART]
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
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