Generations
Primary Channels In Which Millennials Share Content, June 2014 [TABLE]
25% of US millennial internet users shared digital content via social, with an average four shares per week.
Read MoreYoung Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]
Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).
Read MoreDemographics Of Americans Without Health Insurance, September 2013 [CHART]
As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.
Read MoreMillennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).
Read MoreAmerican Millennials Favorite Brands, October 2014 [TABLE]
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Read MoreMillennials' Traditional TV Consumption Trends, 2011-2014 [CHART]
Youth as a whole are consuming less TV – and they watch a lot less than older Americans.
Read MorePerceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
Read MoreUS College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreUS College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read More