Generations
Affluents' Weekly Time Spent Online, July 2014 [CHART]
Affluents are using digital devices to go online for long periods each week.
Read MoreAverage Monthly Of Mobile Game Downloads, February 2014 [CHART]
The 18-to-24 age group downloaded the most games on a monthly basis, with an average of 2.87.
Read MoreAverage Monthly Spending On Mobile Games By Segment, February 2014 [CHART]
The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.
Read MoreMillennial Content Sharing By Category & Channel, April-July 2014 [CHART]
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
Read MoreBrand Attributes Millennials Most Covet, September 2014 [CHART]
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.
Read MoreAttitudes Toward Social Commerce By Age, August 2014 [TABLE]
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Read MoreConsumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]
Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.
Read MoreTrust In News Media Types By Generation, October 2014 [CHART]
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
Read MoreFrequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Read MoreMillennials' Attitudes Toward Mobile Devices, June 2014 [CHART]
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
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